Events
You Are Invited…
The Lincoln
Club of Fresno County
Presents
“How Union Contributions have Effected California’s Politics”
With Special Guest Speaker
Eric Christen
Director, Coalition for Fair Employment in Construction
VP Governmental Affairs, Associated Builders & Contractors San Diego
Thursday, September 13
11:30 am Registration
Noon to 1:30pm Luncheon
$20 Members
$25 Non-Members
$30 at the Door
Ramada Inn
University- 324 E. Shaw Avenue,
Fresno
RSVP Essential to Membership & Events Coordinator Ashley Aluisi
at
aaluisi@gmail.com or 559-240-0727
Make checks payable to “Lincoln
Club of Fresno County” and mail to
4974 N. Fresno St, Ste 453
Fresno, Ca 93726
March 31, 2007
Consultant offers GOP language advice
Bee staff reports
In his opening remarks Thursday to the Lincoln Club of
Fresno County, Republican pollster and consultant Frank Luntz minced no
words: "It really stinks to be a Republican these days."
Luntz is enormously influential, so for those
Republicans eating lunch at the Ramada Inn on Shaw Avenue, the words
were especially painful.
 The
frequent guest on shows such as "Meet the Press" and "Hannity & Colmes"
and author of the book, "Words that Work: It's Not What You Say, It's
What People Hear," went on to say that if the party doesn't turn things
around in the next year, they'd better get used to the phrase "President
Clinton."
Luntz gave the group some interesting insights. Among
them:
Talk radio -- long the bastion of conservative America
-- is past its prime, replaced by the Internet. And in that medium,
liberals and Democrats rule
through such blogs as MoveOn.org and the Huffington Post.
He urged those present to dress down, relax and
"personalize politics and make it relevant to people's daily lives."
Learn the power of words. For instance: "personalize"
Social Security versus "privatizing" it. The word "privatize," he said,
conjures up images of exclusivity. Use spirituality instead of religion.
Instead of a troop "surge" in Iraq -- which conjures up images of
escalation -- uses reassess or realign instead. "Our own president is undermining his own case by the language he
uses," Luntz said. |